"Either you will manage the machines or the machines will manage you." — Christopher S. Penn, SuperMarketer

If you’re a B2B marketer, you know that LinkedIn is where your Ideal Customer Profile is.

And creating content for LinkedIn is a powerful way to create awareness….and business 😃 

BUT, creating content on LinkedIn can also be a huge time commitment and mental drain when layered on top of everything else we do every day.

This is the prime use case to use AI and automation—increase output, save time, create content to get you 80% of the way there (definitely include a human to review everything before publishing).

This week I hosted a webinar on how this exact topic, with AI and Automation expert Aria Pramesi.

It was a bunch of actionable ideas and templates that you could implement immediately….

💡 Strategy: AI-Driven LinkedIn Mastery

In the webinar, we covered four ways that AI and Automation can help you simplify your LinkedIn efforts: 

The beauty of this AI-driven approach is that it frees you from the content creation hamster wheel.

Instead of spending hours brainstorming ideas or manually reformatting posts, you can focus on what really moves the needle on LinkedIn:

Building relationships, engaging with your audience, and generating leads and customers.

The goal with the automations isn't to replace your unique voice with bland AI-generated content, but just make it easier to get your thoughts on paper.

🔍 Use Case: Make.com Scenarios for LinkedIn  

During our workshop, we shared four powerful Make.com automations that can transform your LinkedIn strategy, covering:

1. Content Ideation

2. Reverse engineer good content (so you can improve your own content)

3. Create content (from just a voice memo)

4. Repurpose your LinkedIn content across multiple platforms

For example, here’s the automation that captures news updates (from an RSS feed) and gives more details and summaries:

Here’s the automation that identifies the content from various creators (you add them to a Google Sheet) and then AI will analyze the format, style, tone, frameworks etc:

These automations can help you maintain consistency, which is key to growing your LinkedIn presence.

They allow you to show up regularly with high-quality content, even during your busiest periods or when motivation is waning.

This consistent presence builds trust with your audience and steadily grows your influence in your professional sphere.

🤖 Prompt: Master Claude's Console for LinkedIn Content

Here’s a tool to help you in a meta way: just describe the type of prompt that you want to create, and Claude will help you craft the prompt.

Just go to console.claude.ai (free, but log in required) and then “Generate a prompt”.

This can be universally helpful in any of your AI-related work, as the output is directly tied to the quality of your input, aka your prompt!

And the prompt is helpful beyond just Claude—use it with any Large Language Model.

Once you start using and getting familiar with using the console and prompt generator, you can use it as your meta prompt, to generate prompts for any AI use case you have.

🔬Experiment: Supercharge Your LinkedIn Growth

The beauty of being active on social media is that the feedback loop is incredibly fast.

If you get traction on an idea, you can double down and expand on it in various ways—different hooks, different formats, different platforms, etc.

Here are a few ideas to experiment with your LinkedIn content:

Teaser Post Strategy:

Craft a series of posts that intentionally leave out crucial information, creating a "curiosity gap."

Start with an attention-grabbing headline or question, but don't give away the full story in the post.

Instead, prompt viewers to comment or message you for the complete insight.

This approach can dramatically increase engagement and spark meaningful conversations.

Content Format Test: 

Take your best-performing post from the past month and reimagine it in three different formats.

Transform a text post into a carousel, turn a list into an infographic, or create a short video summarizing the key points.

This is a great way to get more mileage from your top-performing content.

📖 Resources: Your Make.com LinkedIn Replay

Here’s a replay of the webinar: 

You can see how each automation is built out and the prompts that go along with it.

Want to just download these automations?

Just reply to this email, and I’ll get you the file that you can just upload into Make and use immediately!

Remember, while AI and automation are powerful tools, your unique insights and authenticity are what truly connect with your audience.

These automations can help you do that.

Until next week, stay Super, Marketers.

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