"Marketing is the superpower that transforms ideas into movements, products into solutions, and brands into legends."

Last week, Google launched a Google’s Gemini 1.5.

This is huge news (though maybe overshadowed by OpenAI’s launch of text-to-video tool Sora).

But here’s why you need to know about this and test it (Google’s offering a free 2 month trial):

• Multi-modal: Gemini 1.5 is a multimodal AI model, which means it can understand and process various types of information like text, code, images, audio, and video simultaneously.

• Longer context windows: 1 million token context window allows the model to process more information at once. For example, it can analyze 1 hour of video, 11 hours of audio, or over 700,000 words of text in a single prompt. This leads to more sophisticated understanding, reasoning, and problem-solving abilities.

• It ties in with your Google Drive (and YouTube): Gemini 1.5 ties in with your Google products—it’s more personalized and efficient because it can access your Google stuff — Docs, Gmail, Sheets, etc.

Part of the magic is “you have to see it to believe it” good.

For example, taking a stick figure drawing and finding the exact point in a 45 min silent Buster Keaton film of when exactly that moment is:

This is multimodal in action — you can use images (drawing the stick figure) and text (“when did this scene happen?”) and Gemini can tell you.

Watch this 2 minute demo to see it in action, truly magical:

Because Gemini is a Google product, there are huge advantages for marketers, especially that it can leverage Google Data, YouTube (the second biggest search engine in the world), and your own Google data.

Let’s explore different ways that you can use this to your advantage.

💡 Strategy: Take Advantage of Google & YouTube Data for Your Marketing

What’s amazing about Gemini is that you can use it to turn YouTube into a data source as powerful as Google Search itself.

Imagine analyzing your competitor's entire video library like it's one big webpage – uncovering not just what works, but the emotional drivers behind audience engagement.

This isn't about making more videos; it's about making every video a strategic asset.

Here are some ways that you can leverage Gemini 1.5 and YouTube to improve your marketing:

🎥 YouTube SEO on Steroids: 

Gemini-powered transcript analysis finds the exact keywords and audience questions your videos should target for maximum discoverability.

1. Upload your video to YouTube (or provide the link if already uploaded).

2. Instruct Gemini to analyze the transcript, highlighting key phrases, questions, and potential topics.

3. Gemini will cross-reference this data with search trends and suggest high-value keywords to optimize your video's title, description, and tags.

🔮 Predictive Content Creation: 

Don't just follow trends, forecast them.

Gemini lets you analyze sentiment across large amounts of YouTube data to pinpoint emerging niches to tap into before the competition.

1. Define your niche or area of interest on YouTube.

2. Instruct Gemini to analyze comments, video descriptions, and even trending thumbnail styles for a set period.

3. Gemini will identify patterns, topics with growing buzz, and changes in audience preferences to inform content strategy.

🎯 Hyper-Targeted Video Ads: 

Gemini can break down your best-performing videos to uncover the visual elements (objects, settings, etc.) that trigger the highest response. Use this to create ads guaranteed to resonate with your desired audience.

1. Upload your top-performing video ads to Gemini.

2. Gemini will analyze the video frame-by-frame, identifying recurring objects, color palettes, settings, etc.

3. This data, combined with performance metrics, lets you build a 'visual success profile' for optimized ad creation.

🔍 Use Case: Take Advantage of Gemini’s Access to YouTube Data

Use Case 1: YouTube Competitor Analysis

Marketers waste hours manually trying to decode what makes competitors successful on YouTube.

Gemini changes that. Imagine feeding in a competitor's entire channel and getting a precise breakdown of their strategy.

This includes the exact keywords they rank for, the topics they cover, and the visual elements that drive the most engagement.

Use this to replicate their success, target the gaps they're missing, and outrank them on search results.

Look at the detailed response and analysis when I simply drop in a YouTube channel:

Use Case 2: Audience-Driven Content Ideation & Keyword Research

Don't create content blindly – let your audience be your guide. 

Gemini can analyze vast amounts of YouTube data within your niche.

Uncover the questions people are asking in comments, the emotional angles that resonate with them, and even spot emerging trends before they break into the mainstream. 

More on this below.

It goes beyond content ideas: Gemini can pinpoint the ideal keywords to target with each video, ensuring maximum discoverability.

Use Case 3: Data-Driven Video Briefs & Content Drafts

Video production shouldn't be driven by guesswork.

Gemini can act as your "success decoder".

Feed it your (or a competitor’s) best-performing YouTube content and it will pinpoint the elements that have the highest correlation to views, likes, and shares. 

This includes optimal video length, engaging title formats, or even the specific objects or settings that your audience responds to. 

Go further: Gemini can draft scripts and outlines based on top-performing videos, accelerating content creation.

Here’s the Gemini response when I asked about a random NBA video:

🤖 Prompt: Identify Keywords, Topics, and Content Ideas

Gemini can be great at helping craft SEO optimized content.

Here’s a prompt you can use to identify keywords and get help coming up with content ideas:

You are an expert at SEO and keyword research. 

My focus keyword/topic is [INSERT KEYWORD OR TOPIC]. 

I want to become an authority on this subject and create content that ranks well on search engines. 

Your task is to help me with the following:

## Understanding the Landscape:

What are the most common questions people ask about [INSERT KEYWORD OR TOPIC]? (List at least 10)

- What are the top 5-10 related keywords or phrases that people often search for?
- Who are 3-5 websites or blogs that are considered experts on this topic?

## Identifying Content Gaps:

Review the websites of the identified experts. 

What aspects of [INSERT KEYWORD OR TOPIC] do they cover in-depth?

Are there any common questions or related keywords that they DON'T seem to address thoroughly?

## Subtopic Suggestions

Based on the questions, related keywords, and your analysis of competitor content, suggest 5-7 potential subtopics that I could explore on my own website or blog.

## Blog Post Ideas:

Pick 3-4 of the subtopics. For each one, brainstorm 2-3 blog post titles that:
Are clear and engaging
Address a specific need or question related to the subtopic

Could potentially rank well in search results

Here’s the help I got using the prompt and getting guidance on targeting “how to grow an email list”:

Continued here:

🔬Exercises: Try to Test Gemini’s Limits

The more I play with Gemini, the more I see it’s power.

Here are a few high-impact ways to play with it.

1. The Competition Decoder

See how Gemini can uncover insights that manual research would take weeks to uncover.

To do this, choose one direct competitor.

Feed Gemini the YouTube link.

Ask Gemini: "What are the top 5 keywords this channel ranks highest for, and what is the emotional tone (humorous, authoritative, etc.) of their most successful titles?"

2. Audience Trendspotter

Content that aligns with audience needs is key.

Pick a niche topic your audience cares about.

Instruct Gemini: "Analyze the past 6 months of YouTube videos and comments on [topic]. Identify 3 emerging subtopics that have increasing viewership but aren't yet saturated with content."

3. Learn About Your Videos

Have Gemini analyze your top 10 best-performing YouTube videos (likes, comments, etc.).

Ask Gemini: "Create a 'Video Success Checklist' including the optimal length, the visual elements present in my most successful thumbnails, and the top 3 keyword categories."

4. Transcript SEO Booster

Improve your YouTube SEO, and also get new content ideas:

Import a recent YouTube video transcript.

Ask Gemini: "Analyze this transcript and suggest 10 additional keywords relevant to the content that I should add to the video description."

📖 Resources: Gemini 1.5

Really, no other resources this week except signing up for 2 months free of Gemini.

I cycle around the AI tools that I rely on — ChatGPT, Claude (for writing and copy), Perplexity.ai for research.

But Gemini has been truly impressive, especially when you can build on all of the Google data.

What are some of the best ways that you’ve used Gemini so far?

Let me know!

Until next week, stay Super, Marketers.

Gen