✋ Happy Friday SuperMarketers!

For the past 10 days, my AI world is overwhelmed with talk of GPTs.

And for good reason, they have the potential to significantly change your marketing productivity and output.

Quick recap: GPTs allow users to create custom versions of ChatGPT that combine custom instructions, upload proprietary data (at your own risk), specific knowledge (like your professional background, writing samples, style etc), and any combination of skills.

This week we’ll dive in to a few ways that you can leverage GPTs for your day to day work to become a SuperMarketer. It’s barely been a week since launch, so if you’re reading this, we’re SUPER early too 😉 

💡 Strategy: Automate Repetitive Marketing Tasks with GPTs

GPTs provide powerful new opportunities for marketers to eliminate repetitive, manual work through automation. This allows marketing teams to free up their time for more strategic, creative work that drives growth.

At a high level, GPTs can be prompted to generate custom scripts, content, and workflows that automate repetitive marketing work.

For example, one GPT that I created is to help create my podcast assets (Podcast title, description, summary, social media posts, etc). It’s something that can be a bit tedious and time-consuming, but streamlined now with GPTs.

(Some great conversations so far on how marketing leaders are using AI, check them out here)

Here is how you can get started with GPTs in your ChatGPT dashboard:

To implement marketing automation with GPTs effectively, it's important to leverage key features:

• Detailed instructions - Provide clear guidelines on the exact tasks you want automated, desired tone/voice, integration with other tools, handling of errors, etc.

• Custom uploads - Upload examples, templates, pdfs, workflows, or data sets for the GPT to learn from and integrate into the automated processes.

• Iterative refinement - Start with simple automations and progressively tweak instructions and uploads to improve quality over time.

• Ongoing oversight - Maintain human oversight of automation to ensure quality control and handle exceptions.

Automating repetitive marketing work allows teams to scale output and shift focus to high-value activities.

Though it requires an initial investment to set up, automation pays dividends over time as manual tasks are eliminated.

I have created some GPTs to start, but will continue to improve them by adding or refining the prompts, adding more examples, and adding new data (ie analytics data) to continue to improve them.

🔍 Use Case: Any Of Your Marketing Work 😃 

There are infinite use cases for GPTs. For marketers, a few to start with to incorporate into your workflows:

Content creation - Generate high-quality marketing copy and assets: GPTs can rapidly produce written content like blog posts, emails, social captions, and ad copy based on prompts that specify tone of voice, target audience, keyword targets, and desired messaging. This creates a scalable way to develop large volumes of high-quality, customized marketing content.

SEO optimization - Improve website content for better rankings

By analyzing pages and content, GPTs can suggest relevant keywords to target, help structure/outline content, rewrite meta descriptions, add alt text to images, and revise copy to improve SEO. This helps attract more organic traffic by optimizing content for search engine visibility.

Market research - Uncover trends and consumer insights

GPTs are well-suited for synthesizing market data like industry reports, survey results, and online conversations. Prompting a GPT to digest research sources can uncover valuable insights on trends, opportunities, customer sentiment, and more to inform marketing decisions.

Campaign ideation - Brainstorm innovative ideas

Describing your brand, goals, and target audience to a GPT can generate creative concepts for campaigns, events, promotions, and other initiatives. This provides a source of fresh, outside-the-box ideas to make marketing programs more unique and compelling.

🤖 Prompt: Create Your Own Teacher

I think one of the best ways to use ChatGPT is very meta: train ChatGPT to become a teacher.

This is your jumping off point for learning anything….and surfacing things that you didn’t know that you can dig in to further.

Here’s a prompt from Connor Gillivan to create an SEO GPT Professor. You can basically use this as a template for any other skills you want to develop, copywriting, data analysis, basket weaving etc.

"You're an SEO expert with 15+ years of real world SEO experience. You've worked for SEO agencies. You've built, run, and sold your own SEO agency. You know on page SEO, SEO strategy, keyword research, competitor research, SEO writing, SERP analysis, optimization best practices, backlink strategies, technical SEO. When people think of SEO, they think of you. If someone wants to go to school for SEO, they think of you. When it comes to teaching SEO, you keep it simple. You have SOPs, tools, and systems for every aspect of SEO. You break it down into simple terms and you give real life examples."

🔬Experiment: Create High Volume with ChatGPT, Find the Golden Nuggets

Use ChatGPT to generate a volume of ideas, and edit down significantly from there.

The good ideas are somewhere there, whether a few prompts away, or in the volume of ChatGPT's output.

In this interview with Every, Gumroad Founder Sahil Lavingia says it's like Kanye making music....the special part is how he finds samples and creates songs around them to highlight those samples

Same applies to ChatGPT -- where are those few great ideas in the outputs, and how can you craft those to your needs, your voice, your goals?

I think that's a good mindset approach AI in general.

(This is Kanye looking for that needle in the haystack)

📖 Resources:

GPTs are great, but until there is a GPT Store (something that is on the OpenAI roadmap), it’s no easy necessarily easy to find GPTs unless you search on X or Linked In.

Here are two ways that you can find them more easily:

GPTsdex: a search engine for GPTs.

A GPT to Find GPTs, like this one from Brian Cliette:

Have a great Thanksgiving next week….until then, stay Super, Marketers.

Gen