“The most powerful marketing tool you have is your customer's memory." A SuperMarketer, somewhere.

ChatGPT's new Memory feature just launched.

This is an easy way to makes conversations more efficient and personalized.

By remembering your preferences and past discussions, ChatGPT can now give tailored responses and helps complete tasks more effectively because it knows what you are looking for.

Take a few minutes to read through this email, and then start building up your ChatGPT outputs to be more tailored specifically to your needs and use cases.

💡 Strategy: Improve Personalization and Efficiency with AI Memory

The Memory feature will continue building up its repository of your preferences, background information, and specifications.

Memory allows for personalization over time— feeding it data that shapes its overall understanding and responses over time.

But it happens automatically from your interactions with ChatGPT (or you can tell ChatGPT to add something to memory):

It’s helpful to be aware of and crafting the Memory because you can help ChatGPT learn your business inside-out, leading to more accurate and helpful responses.

Ultimately, this will save you time (less repetition as it recalls past info).

And give you better responses, as answers become more nuanced and relevant to your specific context.

Lastly, ChatGPT will be able to give proactive assistance, because it can anticipate needs based on past interactions.

You can access Memory in your settings:

You can always see what memories have been stored:

And if you don’t want to store anything in Memory, or use Memory, you can always use a Temporary Chat:

🔍 Use Case: Memory’s Practical Applications in Marketing

Here are some ways that you can take advantage of Memory, once you’ve set it up: 

• Personalized Content Creation: Remember brand specifics to generate content that consistently aligns with marketing goals and brand voice.

• Customer/Client Support and Interaction: Use remembered customer preferences and history to provide support that feels thoughtful and individualized.

• Marketing Automation: Automatically adjust marketing messages based on stored user preferences and interaction history to increase engagement and conversion rates.

🤖 Prepare: Add Your Memory

Here's a breakdown of the types of things I'd want to add to ChatGPT memory for better output, along with examples:

Personal Preferences and Context:

• Topics of Interest: Knowing things I'm passionate about (technology, writing, history) helps it tailor suggestions and conversational style.

• Communication Style: Whether I prefer concise or detailed answers, formal or casual tone.

• Project Goals: If I'm working on a specific task, having background info in memory keeps things focused.

• Writing Style: Whether I prefer creative and playful language or concise and factual summaries can shape how it generates text.

• Roleplaying: For brainstorming or creative scenarios, it could remember preferences for taking on different personas or narrative styles.

Company or Domain-Specific Knowledge in Detail:

• Brand Voice and Tone: Internal style guides help with consistent, on-brand communication.

• Competitor Analysis: Understanding the strengths and weaknesses of competitors allows for better comparisons and strategic insights.

• Customer Profiles: Storing common customer demographics and pain points aids it in providing solutions tailored to the target audience.

• Technical Documentation: For software or engineering domains, access to detailed technical specs streamlines complex answers.

🔬Experiment: Expanding AI Memory Usage

Experiment with these ideas to further harness the power of AI memory in marketing:

• A/B Testing with Memory: Use AI to remember different user reactions to A/B tested content, refining strategies based on direct feedback.

• Long-Term Campaign Planning: Store and recall campaign performance data to better plan and adjust future marketing strategies.

• Segmentation Enhancement: Remember key customer attributes to refine segmentation and personalize marketing even further.

📖 Resources: Improve Your Storytelling

Here’s an example of where it can be easier to create content once you’ve added Memory to ChatGPT.

Nicolas Cole recently shared a great framework of how Justin Welsh creates great content, particularly because it is built around his personal background and story:

If you can add more of your own personal experiences (as you did in the “Prepare” section above), then you’ve automatically provided more dots for ChatGPT to make connections from.

That becomes your “guidance” and “detail” that Nicolas notes:

I did a short walk through video of how you can set up your Memory in ChatGPT, sometimes easier to watch than read through text:

Until next week, stay Super, Marketers.

Gen