"Creativity is intelligence having fun." 

– Albert Einstein, SuperMarketer & Theoretical Physicist

Generative AI is where creativity meets technology (ie intelligence 😉).

We are constantly seeking ways to innovate while maintaining efficiency.

That's where the power of AI in reverse engineering images comes into play, a perfect blend of creative fun and intelligent strategy.

Reverse-engineering text and images are a hugely powerful hack when using AI.

This week's edition of SuperMarketers is dedicated to unveiling the magic of multi-modal AI in transforming and elevating your marketing visuals.

Take images for example: imagine the ability to dissect, understand, and recreate images that are not only visually stunning but also deeply aligned with your brand's visuals.

That’s what we’re going to dive in to today.

Let’s get it, SuperMarketer.

💡 Strategy: Transform Ideas into Designs with AI

Speed is a weapon, as they see in basketball.

Same applies to marketing.

AI enables you to quickly convert ideas into visual designs, and AI's role in reverse engineering images is transformative.

Here’s the strategy of the week, in 3 easy steps:

1. Find images that you like — thumbnails, social media images, blog post feature images etc.

2. Use ChatGPT’s Vision feature to describe images in a text-based format.

3. Use ChatGPT to recreate the style of image, tweaked to your exact needs.

4. Use Canva or Photoshop to edit the final image to be publish-ready

This approach can save you time, money, and expand your creative abilities.

Let’s dig in to some specific use cases 👇️ 

🔍 Use Case: Elevate Brand Presence with AI-Driven Creatives

Here are some applicable ways to use the strategy of reverse-engineering your swiped files that are your inspiration:

AI-Enhanced Thumbnails: Use AI to quickly create thumbnails for videos or blogs, aligned perfectly with your brand's visual style. Save time and money 😃 

Add Visuals to Social Media Posts: Once you have provided inspirational text or images to ChatGPT, use that to add visuals to your posts. It can literally be as simple as adding the title of your text or blog.

Copywriting and Brand Voice: See a headline or copy that you like? Add it to ChatGPT, and ask it to break it down — tone, style, structure, format, etc. The resulting text is the foundation for you to use as the basis for your own work.

By adopting these AI-driven use cases, marketers can not only streamline their workflows but also elevate the quality and effectiveness of their marketing efforts.

Here’s an example of how I uploaded the thumbnails of Mr. Beasts thumbnails, and had ChatGPT describe it in text:

🤖 Prompt: Reverse Engineer Your Favorite Creative

You can use the following prompt to reverse engineer any images that you upload to ChatGPT.

You can do the same for text that you upload, just adjust the prompt accordingly.

You are an expert prompt engineer. 
Your task is to help me reverse-engineer images for marketing purposes and provide a detailed analysis of its key visual and thematic elements. 

Could you please provide a comprehensive description focusing on the following aspects:

Color Scheme and Layout: Describe the color scheme, layout, and any unique visual elements in this image. What are the dominant colors and how are they balanced?

Style and Theme: Identify the style or artistic theme of the image. Is it modern, abstract, minimalist, or something else? What makes it distinct in terms of style?

Typography Analysis (if applicable): If there's text in the image, detail the typography used. What are the font styles, sizes, and how are they integrated into the overall design 

Mood and Tone: What mood or emotion does this image convey? How do the visual elements contribute to this mood?

Composition and Framing: Describe the composition and framing of the image. What are the focal points? How are the elements balanced within the frame?

Based on your analysis, how could a similar style and theme be replicated in a marketing context? 

Provide text details to help me create a similar visual impact. 

So here’s an example.

I was checking out the website of Blaze.ai, a beautifully designed site that is striking and completely different than anything I’ve seen recently:

Have you seen a comic-book style website recently?

Didn’t think so….

So I used the prompt above to break down the visual styling of it.

And then just asked ChatGPT to replicate it for a youtube thumbnail.

And the result:

Mind you, this is the first pass…needs some tweaking.

But stylistically, it captures the essence of bold colors, comic book-style, and on the topic of what I was looking for.

🔬Experiment: Refining AI in Specific Marketing Materials

Now that you understand the basics of reverse-engineering with ChatGPT, you can have fun with it!

Some ideas:

• Thumbnails

  • A/B Test Dynamic Thumbnails: Create different sets of thumbnails for the same video or blog post to see which style garners more clicks.

  • Emotion-Driven Design: Experiment with thumbnails that focus on conveying different emotions, like excitement, curiosity, or humor, and analyze audience response.

• Feature Image Exploration

  • Cultural Themes: Design feature images for your website or articles that reflect various cultural themes or global events, adding a timely relevance to your content.

  • Complexity vs. Simplicity: Compare the effectiveness of highly detailed images against minimalist designs to determine what resonates more with your audience.

• Social Media Images:

  • Trend Adaptation Regularly update social media images to reflect current trends or viral topics, testing how quickly AI can adapt to these changes.

  • Format Variation: Experiment with different image formats – carousels, single images, or collages – to gauge engagement levels on platforms like Instagram or Facebook.

• Ad Creatives Testing:

  • A/B Testing with Variations: For online ads, use AI to create multiple variations of the same ad creative. Test these to see which variation drives better click-through rates.

  • Seasonal Adaptations: Create ad visuals themed around different seasons or holidays, observing how seasonal elements affect audience engagement.

• Email Marketing Visuals:

  • Header Image Styles: Experiment with different styles of header images for your email campaigns, from illustrative to photographic, to see which leads to higher open rates.

  • CTA Integration: Test how integrating call-to-action buttons within AI-generated visuals impacts click rates in emails.

Each of these experiments offers a way to fine-tune how AI can best be utilized in creating specific marketing materials.

They provide valuable insights into what styles, themes, and formats resonate most with your target audience, helping to craft more effective and engaging marketing campaigns.

📖 Resources: A Random Round Up

Did you notice how the text is often off in a ChatGPT image output?

You can easily change any text in an image using Canva’s Magic Studio.

It’s a suite of impressive AI tools that let you change texts on a PNG or JPG, and all other crazy AI image generations.

I recorded a quick video of how you can change the text in the image once you get it from ChatGPT, check it out here.

Canva Magic Studio

Not only is the Canva Magic Studio product incredible, but it’s one of the best product marketing videos I’ve seen. They brought the product to life in a way that you’ve never seen before, check the video here.

Create Your Own AI Influencer

You may have seen Aitana Lopez, the AI influencer: 👨‍🎨 

She’s the byproduct of a Barcelona-based modeling agency who grew tired of unpredictable and unreliable models.

So they just created their own, with AI.

And it’s now a thing….

There are bunch of tutorials on how to create your own, you can get far with free tools.

Here’s one guide on creating your own.

And the tool you may want to check out to do so for free is RenderNet

State of AI in Marketing

There was a great survey on marketing and AI from The Foundation, check it out here.

A few takeaways:

• 🤖 85% of marketers are currently using AI tools like ChatGPT for tasks like content creation, keyword research, social media, and email marketing. ChatGPT and Canva are the most widely used AI tools.

• 📈 Most marketers feel AI-written content is lower quality than human-written currently, but 62% believe AI will improve content quality over time.

• ⏱️ 75% feel AI is at least moderately important for doing their jobs well. The biggest benefits seen are time savings (64%) and acquiring new capabilities (20%).

See you next week. Stay Super, Marketers.

Gen